Party Starters is a content series to highlight the people moving the scene foward in Brazil: the dancer, the DJ, the promoter. Vice Brazil created branded content supported by Fusion Energy drink to show the impact the brand has on the EDM experience.
In each video we find real people who are pioneering the scene, and test their influence with film portraits. In the first, a dancer and influencer claimed she could get any scene to start dancing. We tested the hypothesis at Tomorrowland São Paulo.
Strategy, writing, production lead and film direction