O povo português é, essencialmente, cosmopolita. Nunca um verdadeiro português foi português: foi sempre tudo.

— Fernando Pessoa

A atual coalizão de esquerda que governa Portugal é chamada, em tom jocoso, de geringonça. Um substantivo feminino, cuja definição diz sobre uma estrutura frágil ou de funcionamento precário.

Lisboa, também feminina, e sua nostalgia inventiva foi um terreno fértil para essa experiência colaborativa que busca inventar terrenos para imaginação. A geringonça também serve de metáfora para uma existência criativa repleta de resiliência, peculiar de quem se sabe frágil, se sabe pequena, mas que inventa constantemente jeitos de existir.

Esse workshop-experiência foi o primeiro ensaio da Imagination of things na cidade, hospedado na TODOS, um hub de (im)possibilidades germinando no bairro de Marvila em Lisboa.

A small and diverse group of people got together in Lisbon for 2 days to fabulate the city in its near future. Instead of foresight, we collectively imagined radical scenarios emerged from a city reinventing itself. Lisbon 2032 had a few ground rules or initial provocations for our world building structure: 1) Retirement is abolished 2) Cities became more politically relevant than nations 3) Lisbon can foresee its natural disasters.

We talked about the reinvention of work as a concept, local currencies, the aging society the clash between old and new generation, and how the social issues regarding gender would be framed in this near future. We avoided solutionism by embracing fictional devices that could even question the workflow of our own imagination.

Seeds to imagine alternative scenarios.


Jaqueline Arashida, copywriter.

Jared Hawkey, artist.

Luís Rosendo, PR expert.

Miguel Rosendo, student.

Paula Bustamante, art director.

Sofia Oliveira, artist.
Resulting Projects


Speculative History of a Lost Social Game

Having given up on modern resource management methods the elders ofLisbon have chosen to use a simple street game to position young people within their community. Rather than attend an interview, attendees are asked to react to Association, a ludic exercise which is not unlike a cyclical form of hopscotch. From their responses, the elders are able to determine players suitability in teams designed to improve the attendees’ attention span and develop what they call ‘pluck’, the ability to face difficult situations and continue to operate in extreme circumstances.

The origins of this simple Portuguese game are unknown, but recent research describes how it was probably devised in the Lisbon neighbourhood of Marvila during the late 19th century. Anthropologists at the University of Lisbon have located residents who recall a version of the game being played in the Bairro Dom Henriques Junior during the 1930’s, but the reliability of these observations has yet to be confirmed.


Na Colina ou no Vale

Where do I belong? The Hill or the Valley

Lisbon 2032. Sea level has risen. There is no downtown Lisbon. Lisboners live on the 7 hills and move around horizontally through the usage of footbridges. There is a shortage of houses and the hills are highly dense. The authorities decide that the hills are to be used by those who are active. Behind the hills there is a valley (Loures) where those who are not active live.

In 2032 there is no retirement: people do activities or don’t do activities. They live on the hills or in the valley. Every month Lisboners have to do a test in a specific machine to see if they belong to the hills or the valley. This automatic machine scores people according to levels of self-satisfaction. If satisfied go to the valley - green. If frustrated go to the hills - red.


Papa Pecadilhos

Small Sins Catcher

Lisbon can foresee its natural disasters and there is no retirement. This is the prime context for the revival of the ‘urban community’ as a strategy to face contemporary challenges.

The first step in this direction was to use the latest technology combined with a classic character from Portuguese culture, the alcoviteira, or the lady that always peeks out of her window or lingers on her stoop, in a quest to identify and correct the infractions and bad behaviors of individuals — such as parking in the right spot or properly managing the trash— inside a community.

The solution? Introducing the Papa Pecados (Sins Catcher): already quite knowledgeable about the community, they are now empowered by a device using AI to analyse, evaluate, and categorize the small infractions (pecadilhos) of the community. Once a month, the community gets together to agree on the best measures to deal with these infractions.


Lisbon Supports Women

An inter-city visa for women only

What if this Lisbon of the near future develops a radical commitment to women’s well-being as a core city strategy—becoming a beacon for women all over the world? Lisbon creates a visa that grants residency to women — immigrants or refugees — living in violent situations or sexist societal gridlocks.

After accepted, the Municipality of Lisbon becomes responsible to support the lives of each woman to be safely re-structured in their new city.

About Us

Imagination of Things is a creative studio based in Amsterdam directed by Vitor Freire and Monique Grimord. Here is our reel.

Vitor Freire is a Brazilian creative director based in Amsterdam. He is a choreographer of interaction, a creative hybrid crafting content, strategies, and experiences in Brazil, USA, and Netherlands. He holds a Masters in Interactive Communications (ITP) from New York University. He has collaborated in places like Crispin, Porter + Bogusky , CI & T , VICE , and 72andsunny , besides a career as a creative entrepreneur in São Paulo and Amsterdam.

Monique Grimord is an American interactive designer and artist based in Amsterdam. She uses inventions as a storytelling device and design fictions as a method of cultural commentary. She has a Masters in Design from Savannah College of Art and Design (SCAD). She has collaborated with companies like Crispin, Porter + Bogusky , Estúdio Guto Requena , Baltan Laboratories , and Mobgen: Lab.

Todos is a creative hub in the areas of creativity, communication, brand activation, advertising and brand strategy, with the in-house production such as film production, photography, design, art and music. The main goal of this ideia is to seek a specific answer to an unfilled need in the panorama of integrated audiovisual services in the city of lisbon.