Imagination of Things is a creative group that uses narrative design and technology in a quest to unlock joy and relevance.

We experiment with human interfaces to unfold more imagination in our lives. We see the world through the lens of speculative design - blending fiction, future provocation, and an endless desire to change the way things are. And we create interaction as choreographers, in love with rhythm, patterns, and improvisation.

We are storytellers, inventors, magicians.

The group started at the innovation lab of Crispin, Porter + Bogusky. There, an American invention designer started collaborating with a Brazilian poetic technologist. Monique Grimord believes in the power of intriguing objects to displace our common sense, and has a masters from SCAD. Vitor Freire is a choreographer of interaction using curiosity as a swiss-knife to unlock truthful experiences, and has a masters from ITP/NYU. The duo lead a network of passionate collaborators in places like Sao Paulo, New York, and Amsterdam.

We create artifacts and experiences
to explore new possibilities for our reality. We collaborate with brands, startups, and makers.
Works & Collaborations

De Ceuvel
Crispin, Porter + Bogusky
Baltan Laboratories
Fablab Amsterdam
Fictional Collective
VICE Brasil
Estudio Guto Requena
Guarana Antarctica
Lab for Architectural Singularity


Dutch Design Week 2016, Eindhoven
Contraponto, São Paulo
Casa Jasmina, Arduino, Turin
CICA Museum, South Korea
A1 LabArts, Knoxville, Tennessee
SESC Circuito, São Paulo Greater Area
FILE Festival São Paulo
Interactive Digital Storytelling Conference, Singapore
Come Out & Play Festival, New York